There is a whole lot of money to be made when selling wholesale perfumes and wholesale fragrances. Because the perfumes cost so little to manufacture, the wholesalers are able to buy it for almost nothing from the manufacturer. But what makes even more money than having a wholesale perfumes and wholesale fragrances business is actually retailing the fragrances. The real money is made by the retailers of perfume. The markup from wholesale to retail is so wonderful that retailers come out with a substantial profit.
But besides for mercely marketing their products to the public, something that retailers should be involved in when selling their merchandise is to educate their customers, not just about perfume in general, but how to apply the perfume in the most efficient and effective manner.
Many people spend huge sums of money each year on perfume for the purpose of carrying themselves with a pleasant smell. The problem is that many people are clueless when it comes to applying the perfume properly. Some women do not realize that just like applying make up, putting on perfume is an art. If a woman does not take the time to learn how to apply perfume properly, she might end up spending double the amount of time and money on perfume since she will need to apply two or three times a day instead of once.
The trick about perfume that many people do not realize is that applying too much kills the whole affect. Less applied is better than more applied. The most effective way to apply perfume on yourself is to hold the bottle of perfume a few inches away from the skin and spray it on the wrist and throat. A very important point to know about perfume is that when a person wears a perfume very often their nose becomes something desensitized to the smell and the smell is not as strong to them as it is to other people that come in close proxiness and smell them. When applying perfume keep this in mind so as not to apply too much and ruin the whole affect.
Another thing to keep in mind when buying perfume is to buy a perfume that both you and your spouse find pleasant. Perfumes and smells are a very personal thing. Just because you find a certain smell to be pleasant does not mean that your husband will. He may not only find it unsuitable but maybe get turned off by it. It is a good idea is to go on a special date with your spouse for perfume and fragrance shopping. It will be fun and your money will be going towards perfumes that you both enjoy!
If you decide to become a perfumes and fragrance retailer, make sure you stress to your customers all the different vital points and tips there are to know about buying and applying perfume.
